The Internet of Thinking
For more than a decade, people
have been talking about the Internet of Things (IoT). But many “use cases” have
been a victim of limited imaginations, perhaps because so many possibilities
are way beyond our experiences … until now.
By connecting people and
devices and everything else, we open up tremendous new possibilities for human thought. The primary opportunity for the
IoT is not to tell you when your laundry is done, but rather to unleash your
best thinking.
Thanks to these new
interconnections, we will increasingly understand reality, instead of a crude
approximation of reality.
Wild new applications are
taking flight (think drones) because of a few fundamental breakthrough
capabilities that are being knitted together in elegant ways.
There are five core
requirements that must be addressed to bring any IoT application to reality:
1. Data from Sensors and Controls: IoT is all about enabling remote
collection and activation of otherwise “dumb” devices. We must specify what
those devices are, and how we want to interact with them. Yes, we want those
devices to provide us with data. But we also need to decide what data we really want. We risk being
overloaded if we aren’t purposeful in knowing what we want, and why.
2. The Access Network: You must position properly the pathways that
control devices and retrieve the data they generate. An IoT application requires
that information be collected for
post-process interpretation and analysis.
Collection requires movement, and that’s the need for a network strategy.
3. Data Storage: Once moved, IoT application data has to be organized
and deposited in a logical repository. The sheer volume of this data stream presents
an immense challenge to the orderly indexing, storage, and retrieval of
information. We can store all of this
data on high-cost spinning disks, or in memory, so … we need a tiered storage
strategy.
4. Correlation: The most clever IoT applications will be those that
combine data from one system (e.g., farmland equipment) with data from various
other sources (e.g., weather monitoring).
Call this “Big Data” if you must, but some innovative companies will
create immense value by combining one system’s data exhaust with others.
This will give rise to a new
discipline around protecting data rights in systems that combine data to draw
conclusions. Data will be a monetized asset. What data does your company
generate that might be of value to someone else in the IoT ecosystem? This is
the domain of innovative thinking! IoT brings access to new sources of
information that can be used in new and exciting fashions.
5. Business Model: Finally, all of this technology must come together
in business models that work in the real world. That means that they must
create value for consumers and businesses as a result of the combinations of
devices and services. Monetizing IoT can take many different forms, but it’s
important that the economic outcome be part of the design.
A recent client dabbled in IoT
for a commodity product … automating the process of monitoring supply levels
for a consumable consumer item. The CEO
was unimpressed. The business case was
shallow. Technologists, left alone, can
deploy clever sensors but lose sight of the bigger picture of value creation. There was data to be harvested … and
monetized!
The Internet of Things is the
fulcrum for the Internet of Thinking (IoTh). We can reach beyond our historical
limitations by embracing new ways to control devices and to collect
information.
IoTh is about thinking
differently, but not just to create some cool new app. It’s about enabling
people to think differently about the world around us, and in doing so to
better understand it. There’s gold in the
hills of IoT, but not without IoTh.
Peter
Allen has many years of operating experience as a top executive
and strategic advisor for companies of all shapes and sizes, with focus on
technology-enabled business services. He is now a Boston-based Managing
Director at Alvarez & Marsal.
Image: karola riegler
photography/Flickr
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